Unlimited possibilities

and we're just getting started

REIMAGINING THE INDUSTRY FROM THE GROUND UP

We began Purpose by simply looking at the customer journey and asking ourselves: how can we solve their problems and help them succeed? This vision has since guided us in everything we do. Every innovative solution. From modernizing asset management to solving retirement income insecurity for Canadians, these innovations are born from human difficulties and bred with the determination to create new pathways to success. To help those willing to put in the work get more out of it. And rewarding those brave enough to take calculated risks and ambitious enough to try something new.

2013

2013

Som Seif – previous founder of Claymore Investments, an innovator in ETFs that BlackRock purchased – founds Purpose Investments. Purpose's mission: to build a firm for thoughtful Canadians by developing a modern asset management approach that focuses on outcome-oriented investment products and risk management, helping clients achieve long-term objectives and realize their true success.

2015

2015

Purpose Investments surpasses $1B in assets under management (AUM).

2016

2016

Purpose Investments acquires Redwood Asset Management, expanding its investment management capabilities by adding active management expertise.

2017

2017

Purpose Financial launches as an independent financial services company with an unrelenting focus on customer-centric innovation delivered through technology-driven solutions. Led by well-known entrepreneur Som Seif, the company seeks to develop a diverse product platform to address underserved segments of the market.

2017

OMERS, one of Canada’s largest pension funds, invests in a strategic partnership with Purpose Financial, supporting Purpose's vision and accelerating growth.

2017

Purpose Financial supports the founding and invests in d1g1t, a digital end-to-end wealth management software platform that supports the advisor community.

2017

Purpose Financial incubates and invests in Ario, a modern digital banking software platform enabling embedded financial services to small and medium-sized business (SMB) customers, including lending-as-a-service.

2017

Purpose Investments acquires assets from LOGIQ Asset Management, accelerating scale and adding key portfolio management talent within active credit, equities, and multi-asset portfolios.

2017

Purpose Financial incubates and launches Purpose Advisor Solutions, a wealth technology operating platform enabling the future of independent advisory in Canada.

2018

2018

Purpose Financial acquires Thinking Capital, the largest non-bank small business lender in Canada a key piece in building an SMB financial platform.

2018

Purpose Financial launches Ether Capital (NEO: ETHC), bringing together a group of partners spanning venture capital, financial services, and deep blockchain domain expertise to create the first publicly listed company in the world dedicated to Ethereum, Web3, and decentralized finance (DeFi).

2020

2020

Purpose Advisor Solutions acquires Wealthsimple for Advisors, a provider of technology-enabled solutions for advisors and financial planners, consolidating Canada's two leading independent advisor platforms and further strengthening Purpose's position in supporting advisors to build modern independent wealth practices.

2020

Thinking Capital, Ario, and CreditGenie amalgamate to create the Purpose SMB platform. This new platform offers an integrated suite of data-driven financial products and applications to support Canadian SMBs with cash flow management and credit.

2020

Assets across the Purpose Financial platform exceed $12B, less than eight years after its founding.

2021

2021

Allianz X, the digital investments unit of the German-based Allianz Group, invests in Purpose Financial to further accelerate growth and expand product development across the platform.

2021

Purpose inaugurates the Purpose Digital Asset Platform with the launch of the world's first Bitcoin and Ether ETFs.

2021

Purpose Investments acquires Craig Basinger and his team from Richardson Wealth to expand its multi-asset portfolio and portfolio strategy.

2021

Purpose Bitcoin ETF AUM crosses $1B.

2021

Purpose incubates and launches the Longevity Retirement Platform, a consumer finance platform focused on supporting the journey of individuals in their post-work years.

2021

Purpose launches the Longevity Pension Fund, the world's first income-for-life mutual fund, to help solve one of society's most critical social problems, providing income security for post-work years.

2021

Assets across the Purpose platform exceed $17B.

2022

2022

Purpose Financial officially rebrands as Purpose Unlimited, a name that celebrates its unrelenting drive to propel the industry forward.

2022

Thinking Capital rebrands itself as Driven, by Purpose. This new name celebrates the drive and generative energy of small businesses and their vital importance to the communities across the country.

there's still plenty left to accomplish...

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