JF Courville


President & Chief Client Officer

I graduated from McGill University with a Bachelor of Commerce in Finance and International Business and hold the CFA designation. Prior to my role as President & Chief Client Officer at Purpose Unlimited, I was Managing Partner at Advisor Solutions by Purpose following the purchase of Wealthsimple for Advisors, where I was CEO of the division and Head of Weathsimple’s B2B Business Solutions.

Before entering the fintech industry, I held several senior executive positions across different segments of the financial services industry, notably as Executive Vice President and Chief Operating Officer of RBC Wealth Management, President and CEO of Manulife’s/John Hancock’s global asset management business (Manulife Asset Management and Hancock Natural Resource Group), and President and CEO of State Street Canada. I’ve also held several capital markets trading and sales positions in Canada, the United States, and the United Kingdom.

I love spending time with my energetic team to create and implement modern technology and service solutions for financial advisors, investment managers, and institutions to serve their clients better. I’m also passionate about serving in the community, including as a Director of the Princess Margaret Cancer Foundation Board, a Founding Board Member of Les Domestiques, a Toronto-based cycling philanthropy club, and a Past Chair of the Board of Habitat for Humanity Toronto.

I was also a recipient of Canada’s Top 40 Under 40.